Meet the Founder, Isabelle

Meet Isabelle Mckay, the founder of Isabelle Meira who started the brand after leaving her career in fashion buying to follow her love for swimwear, travel and sustainability.

What inspires your work?

Travel always inspires me. I love to get out and see the world and I always come back energised and full of new ideas. Escaping the every day has always made me feel like I can come back home and do anything, it's funny how a new culture and new people can change your mindset. 

How would you describe your aesthetic?

Simple yet beautiful. I've always loved neutrals and colours that are refined and timeless. I like clean lines and n overall minimal look but with subtle details. 

What’s your design process like?

I work really closely with my factory, we design the collections together but I lead on overall direction, styles and colour. I prefer to work quite last minute - I'll have ideas in my head and we'll all be working on things but nothing ever gets confirmed until quite late. In some ways I prefer that because I can always react to what our customers are loving. 

A signature detail in your pieces?

The sunray is our little signature emblem that goes on every item. Meira translates to 'the one who illuminates' and each piece is always inspired by holiday moments under the sun. 

How do you manage running Isabelle Meira?

Running a business is challenging, especially because it's predominately just me who's managing the marketing, new collections, packing... I could go on forever. I love to wake up early and get a workout in before starting my day, that's what gets me in the right frame of mind. 

Favourite place that feels like home?

Mallorca will forever be my favourite place, I've visited Deia ever since I was about 14 years old so it feels like home from home. 

What’s next for you?

I’m working on a new collection which I'm really looking forward to getting into production and shooting. I'm also planning some great events for the brand to get Isabelle Meira out into the world in real life. It's going to be an exciting few months.